Winston Churchill :: Biography

Winston Churchill One of the most famous and loved men on the allied power side was Winston Churchill. Winston Churchill’s full name was Winston Leonard Spencer Churchill. He was born at Blenheim Palace in Oxfordshire, England on November 30, 1874. Churchill was the oldest son. His father was Lord Randolph Churchill and Winston, like his father, was British. Mr. Churchill was a statesman, a soldier, an author, and a journalist but the one job that he did best and was most important was Prime Minister. A Prime Minister was very responsible for war aspects, or things that go on during the war. Churchill, being Prime Minister in 1940, was good for England because he was a very confident person so he kept his people’s hopes up. Winston made sure that military aid on the allied power side was secure. In return, he got moral support from the United States. Churchill traveled around the world a lot to meet with other leaders and befriended them. Together they made up a strategy that defeated Adolf Hitler. By the end of World War II Churchill and the allied powers had defeated the axis powers. When people saw Churchill walk down the street they felt confident. This is because they saw their hero, Winston Churchill, walk with a big cigar in his mouth. But the one thing that they really liked about him was that he made his hands in the shape of a V for victory. Winston was Prime Minister from 1940 to 1945. The Labour party defeated him in 1945. The party stayed in power until 1951. This was when Winston Churchill regained power again. He stayed in power until April 1955, when ill health came his way and forced him to resign.

Beauty

What is Beauty? Everyone looks at beauty differently and everyone has his or her own definition of it. In today’s society beauty is seen as a person’s psychical appearance, what clothes they wear, their hair and make-up, and even the shape of their body. The World English Dictionary’s first definition states beauty as â€Å"the combination of all qualities of a person or thing that delights the senses and pleases the mind. †(â€Å"Beauty† N. pag. ) I agree with this definition because I believe beauty goes deeper than the appearance of a person that it is the combination of all a person’s qualities.Too many people do not see beauty for what it really is but only see it as a psychical quality. Beauty is more than skin deep; beauty is kindness, gratefulness, courage, unselfish love, and happiness. A person’s beauty is not something that should be measured on how they appear physically, but is something that should be measured on their ki ndness. People’s kindness can show them for who they really are showing their true beauty. To be kind is to be generous and caring of others. It is being able to help others when they need it, to be respectful of everyone, and to show fairness no matter what.Kindness is beauty because kindness is a person showing respect for the feelings of another individual. It is to be aware of their actions and how their actions are affecting others. They treat others the way they hope to be treated. Ninon de L'Enclos said â€Å"That which is striking and beautiful is not always good, but that which is good is always beautiful† (N. pag). I believe this is how people should describe and see beauty today because beauty should be seen not how people see each other, but as how people treat one other.Beauty is not the type or style of clothes a person wears, but beauty is being grateful. It is people being thankful and appreciative. For their family and friends, for the stuff their pare nts provide for them. Gratefulness is beauty because people who are grateful acknowledge what they have been given in life and are not greedy for more but are happy for what they have. people who are grateful have beauty because they are not unappreciative or ungrateful but they say thank you when they receive a gift or service no matter how little or small it was. This is beauty because eople should look at beauty as the actions of others whether they are appreciative or selfish. Beauty is not dependent on the shape of a person’s body, but it is the unselfish love they have and share to others. People who are able to love everyone in their life without judging or mistreating others have beauty. Unselfish love is being able to love people for who they are and not strive to change them but to accept them for everything they are. Unselfish love is being able to put someone else’s needs first, and to care for others no matter who they are.This is beauty because people sho uld see beauty should be seen on the love that people have on one other. It can be a difficult task to have unselfish love and not many people today can say they are able to go without judging others or being hurtful. Beauty is having courage. Beauty is people having the courage to stand up for what they believe in no matter what other say or do. It is people being able to look past what others want them to do or think and to do what is right for themselves and others.It is being able to go for their goals no matter how frightening the journey looks. Courage is beauty because people with courage are able to stand up for themselves, to go for their dreams, and to do the right thing no matter what. People should see this as beauty because courage is nothing small it takes a strong person to have courage in life. Beauty is how a person’s hair and makeup looks, but it is a person’s happiness. people with happiness are able to show joy and satisfaction in their lives. They are over all happy not only with themselves but also with life.Happiness is beauty because to be happy is to have the feeling of delightfulness and contentment. When people have happiness that does not mean that they will never get sad or down occasionally, but it means that they will be able to push past the down times in their life and remember that tomorrow is always a new day. A person with happiness will remember to keep their head up because they know things will get better. Everyone has his or her own definitions of beauty. Some people see beauty as the appearance of a person.They think that beauty is defined as the type or style of clothes they have, or how their hair and makeup look, and some even define beauty as the shape of a person’s body. However, some people are more like me and define beauty by what is on the inside. Some believe beauty comes from a person’s personality or their characteristics. As Kevyn Aucoin says, â€Å"beauty has a lot to do with c haracter. † (N. pag. ). I agree with Kevyn Aucoin, I do not think that beauty should be looked at as the physical appearance of a person. I believe beauty is a person’s kindness, gratefulness, courage, unselfish love, and their happiness.

Wilfred Owen War Poems Essay - 1232 Words

Explain how particular features of at least two of Wilfred Owens poems set for study interact to affect your response to them. Wilfred Owens war poems central features include the wastage involved with war, horrors of war and the physical effects of war. These features are seen in the poems Dulce Et Decorum Est and Anthem for Doomed Youth here Owen engages with the reader appealing to the readers empathy that is felt towards the soldier. These poems interact to explore the experiences of the soldiers on the battlefields including the realities of using gas as a weapon in war and help to highlight the incorrect glorification of war. This continuous interaction invites the reader to connect with the poems to develop a more thorough†¦show more content†¦The use of repetitant capitalisation of the first GAS and the use of exclamation marks creates this mood. The next line An ecstasy of fumbling adds to the current poem atmosphere with everyone fumbling to have the masks on before being affected by gas. An anti-climax of helmets being fitted just in time misleads the reader into thinking that the helmets all were put on successfully but in the following plosive conjunction but the reader now understands this is not the case. Again in the last line Owen requests for the attention of the reader with the personal pronoun and simile As under a green sea, I saw him drowning an image of the fog of green air in which the soldiers disappear in is generated in the mind of the reader. The aftermath o the gas attacks is addressed in the last stanza. The reader is now apart of the poem by the use of the possessive pronoun you too that imposes the reader to empathise with the injured victim. The victim is then described by the gruesome alliteration and assonance of watch the white eyes writhing in his face that together enhance the vivid sight. The continuing imagery of gargling from the froth-corrupted lungs uses onomatopoeia to lead the reader to believe that war is incorrectly glorified. The last lines My friend, you would not tell with such a high zest/ To children ardent for some desperate glory,/The old Lie: Dulce et decorum estShow MoreRelated Write an essay about how Owens poetry describes the plight of the732 Words   |  3 PagesWrite an essay about how Owens poetry describes the plight of the soldiers. In many of Wilfred Owens poems, he describes the suffering and the agony of the common soldier during war, not only on the battlefront, but he also describes the after-effects of war and its cruelty. Owens poetry is inclined towards and elegiac nature with the function to arouse grief and to stimulate remembrance. Owen is usually best when the emotion of grief predominates over disgust in his poems and when tributeRead MoreA Comparison between Shakespeares Agincourt Speech and Wilfred Owens Dulce Et Decorum Est1347 Words   |  6 PagesAgincourt Speech and Wilfred Owens Dulce Et Decorum Est This essay will scrutinize Shakespeares Agincourt Speech and Wilfred Owens Dulce Et Decorum Est. Initially the essay will analyse elements of the poems context as well as the origin of the actual passage and how it is created by the influence on each writers own experience. Additionally, the analysis will similarly focus on more intimate elements of each poem such as the attitude towards war at the time thatRead MoreCompare the Different Views of War in the Poems ‘Dulce Et Decorum Est’ by Wilfred Owen and ‘the Man He Killed’ by Thomas Hardy976 Words   |  4 Pagesthis essay I will be comparing the two poems, ‘The Man He Killed’ by Thomas Hardy and ‘Dulce Et Decorum Est’ by Wilfred Owen. ‘The Man He Killed’ is about a man who was in the war and is thinking about his memories in the war. The main part of his experience in the war that he is reminiscing is the killing that he committed and the majority of the poem is focused on that. Thomas Hardy did not go to war himself but it could be thought that he got the idea from a friends experience in the war. TheRead MoreWilfred Owen1266 Words   |  6 PagesWhat is Wilfred Owen’s attitude towards WW1 and how is this shown through his poetry? Wilfred Owen was a soldier during world war one. Many of his poems were published posthumously, and now well renowned. His poems were also heavily influenced by his good friend and fellow soldier Siegfried Sassoon. Wilfred Owen was tragically killed one week before the end of the war. During the war Wilfred Owen had strong feelings towards the use of propaganda and war in general, this was due to the horrors heRead MoreIs Vitai Lampada Similar to Dulce Et Decorum Est1634 Words   |  7 PagesIn the essay I am going to compare and contrast the way in which different attitudes to war are presented in the poems ‘Dulce et Decorum est’. And ‘Vitai Lampada’. Both poem are a bout war but they are wrote in completely different ways. Firstly, Wilfred Owen wrote a poem named Dulce et Decorum. Wilfred Owen was born in 1893 in Owestry, Shropshire and he died in 1918. Dulce et Decorum was written in 1917. Wilfred Owen enlisted for the war in 1915 a nd trained in England untilRead MoreEssay on Comparing The Soldier and Dulce et Decorum Est644 Words   |  3 PagesDulce et Decorum Est by Wilfred Owen were both written during world war one. War and death are the themes of both poems but they are written from different perspectives. Brooke seems to base his poem on myth because overall he says that it is good to die for your country while fighting at war is terrible and that it is every soldier for himself and not for your country. There are many reasons why Brooke and Owen have different attitudes to war. For example Brook wroteRead MoreWilfred Owens War Poetry1219 Words   |  5 Pagesduring the First World War. However, this reality was long kept from the knowledge of the civilians at home, who continued to write about the noble pursuit of heroic ideals in old patriotic slogans (Anthology 2012: 2017). Those poets who were involved on the front soon realized the full horror of war, which is reflected in their poetic techniques, diction, and imaginations. Campbell (1999: 204) refers to their poetry as trench lyric, which not only calls attention to the poems’ most common settingRead MoreCritical Analysis of Wilfred Owens poem Arms and the Boy1660 Words   |  7 PagesCritical Analysis of Wilfred Owens poem Arms and the Boy I. Introduction: 1. Introducing what is going to be discussed in the paper (analysis of Arms and the Boy , its relation to one of Owens poem). 2. Thesis Statement : Wilfred Owens poem Arms and the Boy can be discussed to represent the horror of war. II. Body: 1. Owen was a soldier and a modern poet who was known as anti-war poet. A. A summary of Owens poetry in general . B. His representation of the horror of war in his poems. 2. Arms and theRead MoreWho s For The Game?1531 Words   |  7 PagesWithin this essay, I will be comparing two very different poems; the propaganda and pro-establishment poem ‘Who’s for the game? written in 1916 by Jessie Pope which attempted to recruit men to the army by creating an unrealistic, glorified image of war and Dulce et decorum est written by Wilfred Owen in October 1917 which provides a horrific yet realistic insight into life as a solider. Within Who s for the game? , Pope uses various poetic devices to create a jovial, ebullient imageRead MoreWilfred Owen1727 Words   |  7 PagesWilfred Owen Essay Theme: The way weaponry has been portrayed. Throughout literature poets have used various literary devices in order to convey their message to the audience. Wilfred Owen has cleverly personified weaponry in the context of war and has woven it in his poems. This in turn accentuates the message he is trying to convey-- the paradox of War. The use of this tool is most prominent in three of his poems, The Last Laugh, Arms and The Boy and Anthem for Doomed

Jodi Beggs - ThoughtCo

In “The Page” And “Bread” And How Does Margaret Atwood

In â€Å"The Page† and â€Å"Bread† and how does Margaret Atwood use everyday objects to make readers question their own innocence and experience? What is the significance of this? Margaret Atwood’s’ The Page and Bread are two short stories that are both based around everyday objects. Constantly questioning the reader, the stories do not have a set idea, leading to different interpretations. Yet innocence is one thing that is present throughout both. The development of the stories begins with something being innocent to the end where the reader is questioned about the extent of that innocence. In reality that innocence is the reader itself, making them question their own innocence through the objects. Her use of postmodernism, unique structure and†¦show more content†¦Description is used regularly throughout about the page, but it seems that it is describing a whole lot of nothing. That is because innocence cannot be seen, its not a thing nor an object, but it can only be felt. The page in essence is the reader’s innocence, â€Å"it is you who are blank and innocent, not the page†¦ You touch the page, its as if you’ve drawn a knife across it† this implying that though that our own innocent makes us stronger, innocence itself is so fragile that even a touch can ruin it. â€Å"a sinuous wound, opens, a thin incision. Darkness wells through.† Atwood uses the blank page as a way to show what innocence is. A page can be made into a beautiful piece of art or a great story, but one small rip and it can never be the same. Bread seems to be a very traditional structured story, but doesn’t tell a story, instead makes the readers imagine the scenes being described making them the as the protagonist. Atwood, again used an everyday object like, bread as the center point of the story. The story doesn’t question the reader’s idea of innocent, but more so how innocent they think they are. The first first two sentences â€Å"Imagine a piece of bread. You don’t have to imagine it, its right there†¦Ã¢â‚¬  shows that the bread is something the readers wouldn’t think about, something they would take for granted. Atwood then changes the scene of the story, and the readers are now a famine. The piece ofShow MoreRelatedSantrock Edpsych Ch0218723 Words   |  75 Pages8/22/06 2 3:33 PM Page 32 Physical and Cognitive Development Preview Examining the shape of children’s development allows us to understand it better. Every childhood is distinct, and is the first chapter in a new biography. This chapter is about children’s physical and cognitive development. These are some of the questions we will explore: †¢ Do children develop in distinct stages, or is their development smoother and more continuous? †¢ How do children develop physically, and how does this affect their

What facts surprised you most in the essay Free Essays

Some of the facts that I’ve found surprising to read are as follows: It is devastating to note that fast food has become so ingrained in the American lifestyle that they are spending more money on hamburgers than any other thing. It has become more like a routine and is much embedded into their daily lives that, one quarter of the U. S population ends up consuming fast food for their meals. We will write a custom essay sample on What facts surprised you most in the essay? or any similar topic only for you Order Now The fast food industry has not only transformed the diet but subsequently the culture, economy, workforce and the society at large. McDonald’s contributes a major share in the provision of jobs. It is responsible for 90% of the country’s new jobs. It has more retail outlets than any other merchant in the U. S. McDonald’s is now the nation’s largest purchaser of beef, pork, and potatoes. It is the second-largest purchaser of chicken in the U. S. The golden arches are now more widely recognized than the Christian cross. QUESTION 2 In paragraph 4 what parallels does he draw between the growth of fast food industry and fundamental changes in American society? Answer: The writers make an attempt to highlight the reasons for changes in workforce demographics during the early 70’s and their after effect on the American society. Owing to the decline of wages, starting from the mid 70’s, the American economy experienced profound changes that had a direct impact on the overall economy, society and consequently the typical American household. During this period more and more women had to come out of their homes in order to meet their household expenses. As a result, in order to meet the demands of the fast-paced life, the traditional home cooking gave way to fast food culture. The shift from domestic cooking to fast-food restaurant meals is one of the factors responsible for the rapid growth of fast-food industry. QUESTION 3 What does he have to say about standardization, uniformity, conformity at the one hand, and non-conformist entrepreneurs on the other? Answer: The fast food business has a very dominating influence on the American culture, business and economy. Some big names as like McDonald’s have gained tremendous control over the market share and have made and devastating impact on the food processing systems in the United States that has actually created a system of standardization for the rest to follow. The basic systems have become the operating systems of the fast food industry. The concept of uniformity is well taken by many all around the world. The customer’s confidence is based on the premise that they will get the same quality, no matter where they are in the world. The feeling of reassurance from the customer’s side underlies the trust that they have in the company, and this is one the key areas that these companies never compromise on. The concept of conformance is one of the core key success factors that have enabled McDonald’s and other to expand globally with winning returns. It is one the fundamental secret to their success. They have very intelligently blended conformity with innovation and creativity. The industry is on the verge of constant innovation and comes up with new ideas every now and then. They thrive to conform to the standards set by them and instill the franchise owner to abide by them. The non-conformists have no place to stand if they plan to venture into such conformist driven enterprises. They consider conformance is their basic principle of success, no matter where they operate in the world. QUESTION 4 What final facts does he conclude with? How do they lend a dramatic end to his conclusion? Answer: In the end, the writer turns a critical eye and discusses the pros and cons, the positives and negatives that this massively grown industry has brought with it. He makes an attempt to draw a very critical analysis starting from the inception of the fast food industry, how it progressed through the decades and its effects on the American culture, society, and economy. It is indeed very interesting to see that the progress of this industry has defied all odds. It was founded by people who were self-made and had no formal education in business. And yet, they were the ones who took all the risks and came up with innovative ideas all the way. Although this sector holds the crown of being the largest private employer and has been providing lots of jobs, but the wages offered are very low with no benefits attached. The workers move from one job to another with no skill enhancement. Very few are fortunate enough to make to the top. Majority of the workers remain within the low wage category throughout their lives with very bleak chances of progression. Moreover, the working conditions for low waged workers are also not favourable and can be lethal at times. In order to attain maximum profit, the fast food corporations have gained much control over the production side of various food items in the United States. They have taken over the place of the family-run farms. Hence, despite the positive and negative aspects, it is noteworthy to mention that these corporate giants have taken a great degree of control on the American economy and society. They have now become part of the structure and are a major contributor in the industrialization of the American system. How to cite What facts surprised you most in the essay?, Essays

Starbucks Strategic Management Analysis †MyAssignmenthelp.com

Question: Discuss about the Starbucks Strategic Management Analysis. Answer: Introduction The company of analysis for this report is Starbucks Corporation, which is an American organization that roasts, markets, and retails specialty coffee worldwide. Globally, it is the leading enterprise in the foodservice sector. Further, it has ranked high in the global list since 2003, and it is among the most impressive in social responsibility, people management, innovation, quality of products, and financial stability among others (Starbucks, 2017). Besides coffee, Starbucks also sells coffee and tea products including other beverages and fresh food items. Further, it operates in the retail and fast food stores where it commands the largest share of the coffee industry (Latif, Qurat-ul-ain, Gulzar, Bukhari, Sameen, 2014). As such, it is apparent that Starbucks' strategic management is a success. The company's strategy is premised on offering a third-place convenience, quality coffee, expanding globally, and including technology in different business processes (Dudovskiy, 2017). T he prosperity of Starbucks in the coffee sector attributable to internal and external factors that could be explained through strategic management models such as 7-S strategy, VRIO, PESTLE, and Porters Model. The understanding of a company's strategic management requires a proper analysis of its internal operating environment. According to Cole (2003), strategic management refers to the process of setting an organization's targets, evaluating the competition levels, and assessing the internal arrangement. Besides, it involves evaluating the company's techniques and checking the effectiveness of the management in applying the strategies in the enterprise. Markedly leadership is one of the internal factors that determine the success of strategic management. Starbucks' Leadership One of the ideal strategic management models for analyzing this factor is VRIO framework, a competitive tool for evaluating a firm's internal factors using value, rarity, imitability, and organizational aspects of capabilities and resources (Peng, 2009). The coffee giant's leadership has made a significant impact on the implementation of the company's strategy. It has hired seasoned executives from major companies in the U.S., such as Disney and Microsoft, to serve in its management team (Lebowitz, 2016). The author states that the corporation's CEO, Howard Schultz, motivates his team including the executives to challenge his ideas whenever they find them unsatisfactory. Using the VRIO framework, the strategy is valuable, rare, costly to imitate, and organized to derive value. In this view, it enables the firm to exploit opportunities, acquire temporary competitiveness, resist imitation, and establish processes. This success is found in Schultz's strategy of delegating leadership res ponsibilities and openness to discussions which add value to the company's growth. The culture of an organization influences the performance of employees and the overall success of the business. According to Ferguson (2017), Starbucks organizational culture is among the unique features of the firm. The author explains that its workers interact closely, while their response to customers is warm and friendly in all their cafes. Further, it cultivates a feeling of belonging, diversity, and inclusion where supervisors and managers support their subordinates. Besides the leaders encouraging openness, this culture also emphasizes communication and collaboration while embracing inclusion and diversity at the workplace. Markedly, this approach is unique to the company. Therefore, when analyzed using the VRIO framework, this internal factor advances the firm's strategy. A unique organizational culture is a valuable tool for improving working relations, while it is a rare approach in the industry. Although the culture is imitable by other organization, it adds significant va lue to Starbucks since it leads to customer satisfaction, hence a competitive advantage. Competitive Advantage (Price) Even though Starbucks has held the first position in the coffee industry, its premium pricing is one of the internal factors that could have an impact on its strategic management. Over the years the price of one cup of coffee has increased significantly, which has invited other competitors in the market. For example, Dunkin Donuts and McDonalds have since joined the industry with the aim of offering same quality coffee at lower prices. Other new industry entrants include Tim Hortons and Second Cup who target to capitalize on Starbucks ever-increasing coffee prices. This phenomenon has a significant impact on its strategy of expanding globally. Based on VRIO's strategic analysis model, this internal factor has no value, and its rarity has an adverse impact on the competitiveness of the business. Although other firms may not imitate this strategy, it is not organized to capture value. To this effect, the premium pricing strategy of Starbucks could influence its ability to remain compet itive, which is a strategic management tool for every firm. The organization chart of a business is another internal factor that impacts its strategic management. According to Meyer (2017), despite Starbucks' size as a coffeehouse chain, it has one of the best organizational structures that correspond to the current business needs. Markedly, the arrangement influences leadership and management, change, and communication among other crucial internal factors. It assumes a matrix format that combines functional structure, geographic divisions, teams, and product-based divisions. This way, its structure places the operations according to business functions (HR, finance, and marketing), location (continents), product lines (coffee, baked goods, and mugs), and teams at lower organizational levels. Based on Waterman et al.'s 7-S framework, this approach represents the way a firm's business units and divisions work harmoniously to deliver the strategic goals of a company (Channon Caldert, 2015). This way, Starbuck's organizational structure has a pa rticular focus on the strategic purpose of offering the highest quality coffee to consumers. Besides, it is an ideal structure of concentrating on customer experience and its financial performance. Strategic Capabilities Starbucks uses several vital resources for its operation in various parts of the world. Some of the primary resources include the strategic location and efficient store designs that place it in a suitable position to compete in the coffee industry (Kell, 2016). Additionally, the company utilizes several core competencies such as exceptional customer service, high employee motivation, and a robust leadership from the top management. These factors fall into the category of systems category of the 7-S framework as outlined by Waterman et al. The concept explains how procedures and processes in a company contribute to the decision-making and daily operations. Given that systems are crucial to the running of business, they are part of the overall strategic position of a firm. Markedly, the superiority of Starbucks' strategic capabilities, which are internal factors, gives it a competitive edge that contributes to the achievement of its strategic objectives of offering quality coffee and g aining global recognition. The last key internal environment that influences the strategic management of a Starbuck is the employees or staff. Starbuck considers workers as one of the vital assets that contribute to its survival in the competitive coffee industry (Tylor, 2016). Markedly, the recruitment process forms Starbucks' foundation for acquiring a workforce that has the right skills for its operations. Its recruitment motto starts the company's commitment to have the right people hiring the right people. Additionally, it uses human resource practices and policies as a strategic tool for retaining the best skills through motivation and developing their competencies. This internal element of the firm is explained by the staff and skills elements of the 7-S framework. The model explains that skills component include the capabilities and competencies that enable a business' employees to perform well. On the other hand, the staff element concerns the type and size of the workforce that an enterprise has as well as the methods used to motivate, train, reward, and recruit. In this view, the highly skilled and diverse workforce in Starbucks has a massive influence on the achievement of its strategic management targets. External Environment of Starbucks On the other hand, Starbucks has external environmental factors that affect its strategic management. According to Craig and Campbell (2012), these are factors outside the operation of the business which they must respond to in achieving its operational objectives. These elements include customers, government, competition, and the economy of the region in which companies operate. Markedly, firms respond to these factors in various ways including marketing strategies and adjusting its models of operations. However, the understanding of these factors could be understood using several different management theories including Porter's Five Forces and PESTEL analysis tool. Starbucks dominated the specialty coffee industry for a long time since its establishment in 1971. However, the industry experienced significant changes in the last one decade following the entrance of highly established companies to the market. Even though there are several other new players in the market, McDonald's and Dunkin Donuts, are the top well-performing firms that compete with Starbucks (Brizek, n.d). This trend completely changed the industry's competitive landscape as evaluated using Porter's Five Forces Model. Rivalrly. The company faces the five external forces in varying intensities for which it implements strategies to minimize their impacts. The first force is the competitive rivalry, and it is a strong force that McDonald's has to deal with in the specialty coffee market. According to Dobbs, 2014, this is the level of competition in an industry or the extent to which businesses exert market pressure on each other. Markedly, this industry is already saturated with numerous fast food companies joining the bandwagon of selling coffee. Such companies include Wendy's, Dunkin Donuts, and McDonald's among several other fast food organizations that operate at the international level. However, Starbucks responds to this pressure through its extensive chain of outlets in different parts of the world. Consumer Power. The second force is the bargaining power of coffee consumers, which is very strong. This concept refers to the ability of buyers to force down the prices of commodities by demanding improved quality and playing competing businesses against each other (Hill Jones, 2009). Starbucks' inability to control the buyers' influence is the result of low switching costs, numerous coffee companies, and availability of substitute products. Consequently, buyers can consume specialty coffee from other restaurants, such as McDonald's, or take different beverages, such as tea. One of the strategic decisions that Starbucks uses to mitigate this effect is diversifying, where they offer other coffee products. Supplier Power. The fourth force is the bargaining power of suppliers, which is significantly low. According to Palep, Bernard, Healy, and Peek (2007), the power of vendors refers to the availability of different suppliers for raw materials. Apparently, Starbucks procures coffee beans from a variety of providers worldwide, where its buying capacity makes the company relevant to the buyer. This way, the enterprise has low switching costs since most of the coffee beans varieties needed are easily available. Consequently, it has the power to make strategic decisions over where to source its raw materials. Substitute Products.On the other hand, competition is determined by the numerous threats that face the existence of the business in the industry it operates. The first threat is that of substitutes, which refers to the ease of a company's products being replaced by other products in the market (Griffin, 2012). Starbucks' products have a high threat of being replaced by other types of beverages. The most common ones include tea, chocolate, and other drinks such as juice and sodas. Besides, most of these substitute products are cheaper than the specialty coffee. To this effect, the firm needs to make strategic decisions to respond to this threat. New Entrants.Also, Starbucks faces a moderate threat of new entrants, which refers to the magnitude of barriers to establishing new businesses developing in the industry. According to (Bruzelius Johansson, 2012), new firms seeking to gain market in this industry have to deal with incumbent companies that enjoy economies of scale. Markedly, Starbucks produces its merchandise in large-scale thereby spreading out its fixed costs over more units. Additionally, customer loyalty and the demand-side benefits of scale make it even difficult for other firms to match the levels of Starbucks. In this view, the moderate threat is a great concern for Starbucks to consider when in strategic management. The analysis of the Starbucks' competition landscape shows that it influences its strategic management since the company has to find a means of using the available resources to mitigate the impacts of these forces. Starbucks' strategic management is also influenced by the political factors, which is an aspect of PESTLE's model of the external environment of business (Cadle, Paul, Turner, 2010). Such influence emanates from elements such as regional integration of markets, government support for infrastructure, and bureaucracies. For example, regional integration is an ongoing trend that presents Starbucks with an opportunity to expand globally. Further, governments' efforts to improve infrastructure in most countries provide the company with greater access to more markets. However, increased bureaucracies could be a threat to its expansion. In this regard, the strategic management has to consider the political influence on the company's ability to perform in the market. Economic Factors Also, Starbucks strategic management has to consider the financial situation and transformations related to the industry as detailed in the PESTLE model. For example, it has to embrace the economic growth of developing countries as an opportunity to tap the regions' burgeoning markets. Similarly, the reducing unemployment rates in the world offer the company an opportunity to utilize the growing workforce. However, the rising cost of labor in most countries is a significant threat to the firm as the prices of raw materials are likely to increase with these changes. Another aspect of PESTLE framework is the sociocultural factors that have an impact on the strategic management of Starbucks. Markedly, the growing agricultural culture is one of the strategic management opportunities that the organization could consider. Also, the increasing health awareness is another area that the firm ought to consider in making strategic decisions as this could encourage it to produce health-conscious brands of coffee. On the other hand, there is an unprecedented growth in the middle-class population around the world, which would prompt it to consider increasing its production levels. Finally, the contemporary world is experiencing massive revolution from the technologies (Rust Espinoza, 2006). For example, the increase in production and usage of mobile phones is a significant consideration for strategic management as it could help it improve the mobile applications for customer use. Further, the firm has the opportunity to improve its supply chain efficiency following inventions in coffee production. The analysis of Starbucks' external environment shows that they influence its strategic management. Besides, this concept is the process of setting an organization's targets, evaluating the competition levels, and assessing the internal arrangement. To this end, the external environment has indicated the competitiveness of the company and how that could help it achieve its strategic goals. Recommendations The findings of the report indicate there are numerous internal and external environments that have an impact on Starbucks strategic management. The most outstanding of the internal factors include structure, culture, strategic capabilities, and leadership. First, it ought to capitalize on the robust leadership abilities of its management headed by Schultz to improve its employee performance through motivation and open discussion. Also, the company should foster the current organizational culture that encourages good working relations and warm customer service. Besides, the culture of inclusion and diversity is a fundamental tool for motivating workers to focus of customer satisfaction. Similarly, the robust strategic capabilities and staff would be a great strategic management resource. To this effect, it ought to utilize the superior store design and strategic positions to compete effectively in the specialty coffee industry. Also, the robust employee motivation and leadership competence are strong competitive instruments that Starbucks could consider expanding in strategic management. Further, the companys recruitment and retention policies are fundamental areas of consideration for Starbucks to achieve competitive edge in the industry. On the other hand, Starbucks should capitalize on the growing economies, technology, and sociological factors to grow its market in the world. The current economic integration, technological advancement in coffee production and processing, and health awareness are potential opportunities for the company to tap into the burgeoning market and reducing costs of coffee processing. Therefore, most of the external business environment is promising to the firm, and it should take advantage to adjust its strategic management to match the current market condition. However, the company should be wary of the bargaining power of customers as they have alternative products that are cheaper than specialty coffee. Given that the switching costs are low, Starbucks has the ability to change the condition by offering cheaper coffee that targets the lower class customers. Additionally, the threat of substitute products is substantially high as consumers can opt for a broad range of beverages including tea, juice, and sodas. Markedly, these prices are also comparatively lower than those of coffee. To this end, Starbucks strategic management should consider developing the other products line further to cushion it from the threat. The most significant implication of adopting the above recommendations is the massive financial outlay needed for the task. For example, developing its other lines of products, such as tea and coffee, will require the company to rebrand its numerous stores across the world. Markedly, the current branding is one of the resource capabilities that have greatly contributed to the tremendous success that the company enjoys today. On the other hand, Starbucks will have to use extra resources in advertising the new products in all of its operating areas worldwide. However, the changes have the potential to improve the performance of the company since it already has established infrastructure, qualified workforce, excellent leadership, and well-designed organizational culture and structure. Conclusion All in all, it is indisputable that internal and external environments of business have a significant impact on its strategic management. Starbucks is an example of a company whose strategic planning is massively dependent on the internal factors such as people, culture, structure, and strategic capabilities. These elements are explained through the 7-S and VRIO's models of strategic management. On the other hand, the external factors that shape its strategic management include Porter's Five Forces and PESTLE's framework. Therefore, the elements inside and outside Starbucks' operations are useful in making strategic decisions which shape its success in the specialty coffee industry. References Brizek, M. G. (n.d). Coffee Wars - The big three: Starbucks, McDonalds and Dunkin Donuts . Journal of Case Research in Business and Economics, 1-11. Bruzelius, Y., Johansson, H. (2012). Entry into the coffee shop market Starbucks establishes in Gothenburg. 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